Posted: March 22nd, 2023

Personal Statement: The University of Sussex

Coming from Dubai, one of the most diverse cities in the world with people from over 144 different nationalities, I spent the majority of my high school life in an international school. This allowed me to interact with students from across the globe. I was fortunate to learn about different cultures, making interacting with others a more authentic experience. The above factors have greatly influenced the selection of my dream university.

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Compared to my high school, the University of Sussex is an institution of diversity. The facility hosts students from 150 different countries. Apart from offering educational growth, the institution is also recognized for providing a sense of fulfillment. A study conducted in 2016 by the National Student Survey showed a rise in student satisfaction at the university. In addition, 84% of the learners confirmed that they were happy with their experience at the facility (University of Sussex). These are some of the reasons this institution remains my university of choice.

Selecting a campus has been a process, and I was happy to realize that the University of Sussex met all my specifications. First, it has the best faculty and facilities, which aid the provision of quality education. Notably, its administration and staff have a reputation for meeting the needs of local and international students. This explains its ranking among the top 200 institutions by QS in 2019: 161st in the world (University of Sussex). With such an environment, I am assured of achieving my educational goals.

Narrowing down to my field of specialization, the University of Sussex remains a suitable institution for me. I choose to pursue a course in business marketing. Information from the institute’s website and reports from external sources show that the campus tops in development studies globally (University of Sussex). This means that the graduates are equipped with knowledge which will be useful in their places of work. Being among the current cohort will help me achieve my career goal of improving marketing practices and satisfying customers’ demands.

In addition to developing intellectually, I also propose to achieve social growth, and the University of Sussex is the perfect place to attain such aspirations. The campus is located a few kilometers from central Brighton, which was ranked the “happiest city in England for students” (University of Sussex). This town provides the learners a sense of city life and facilitates their social growth as they interact with other people. I am convinced that being a student in the institution will aid my social growth, which is an essential part of development in becoming a successful business marketer. The challenges I face in the social context will also help me deepen my thinking and develop ways of dealing with similar issues in my place of work.

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Pursuing business marketing was not a one-day decision. The constant exposure of attending my father’s workplace stimulated my interest. Growing up, my father often encouraged me to attend to minor tasks at his office, including printing documents and writing lists of potential investors. With time, I was fascinated by the practice of selling products to customers. I also learned about consumer preferences and how companies successfully meet their clients’ needs.

The early exposure to business marketing became a pillar to my career choice. In addition, I received some necessary information about the course during my life in high school. However, what I learned then may not be enough to enhance my skills. Hence, the University of Sussex will be critical to my career development. I anticipate studying more about the profession and how I can excel as a business marketer in the presence of diverse customers with different needs.

Furthermore, the nature of business marketing also influenced my decision to pursue this course. The practice is diverse and can be conducted over the internet or through face-to-face interaction. Hence, it indicates that several options are available. This career path also provides room for personal growth. Notably, the changing environment often influences consumer behavior. Therefore, business marketing has also become dynamic. As a result, innovation should be enhanced to satisfy the customer’s diverse needs.


Work Cited

University of Sussex. Rankings, 2014, Accessed 12 Aug. 2019.


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