Posted: December 17th, 2022

Understanding smoking habits using bcos model and how to quit

Marketing Strategy

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For the social issue you have been assigned, research and develop the following sections:

 

1. Background Research on Issue

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2. Target Market

3. BCOS Model for your issue (from perspective of your target market)

4. Marketing Objective (statement) (which stage of decision process)

5. Positioning of Issue (statement)

6. Marketing Strategy (may include some or all of the following depending on  your strategy)

 Advertising Plan (creative and planned media) (show your     advertising)

 Public Relations Plan

 Event/Sponsorship Plan

 Sales Promotion Plan

 Personnel Selling Plan

 Direct Marketing Plan

7. Summary of how your strategy will help achieve your marketing objective.

8. Sources (include all secondary sources as well as copies of any primary  research done)

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