Posted: December 16th, 2022

Graeter’s is synonymous with ice cream

1. What are the elements of Graeter’s marketing mix? Which are most likely to be affected by external forces in the marketing environment?

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2. Graeter’s ice-cream line includes smoothies and sorbets. Do you think it should consider other brand extensions such as yogurt, low-fat ice cream, coffee drinks, or other related products. Why or why not?

 

3. How might Graeter’s capitalize on its valuable capacity for word-of-mouth promotion in expanding to new markets where, despite some national publicity like the Oprah Winfrey Show, its name is still not widely known?

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