Discussion 7 | Marketing homework help

 Lesson 07 – Discussion

Most medical specialty groups historically have relied on primary care physician practices for referrals.  At a recent society meeting, the senior partner returned with a renewed perspective in terms of looking at the customer base of referrers. “We need to develop relationships with these practices rather than view them as individual transactions when they send us a patient.”  How might this perspective shift the strategy of the group?

Discussion Requirements:

1. Your initial post should be at least 200 words.
2. Read and respond in no fewer than 50 words to at least 2 of your peers’ posts.
3. State your position on whether you agree or disagree with your peer’s statements.
4. Correct grammar, spelling, and punctuation are expected.
5. APA format with at least one cited reference (APA format).