Write a report (2 – 4 pages, font 12) outlining the socio-cultural

 Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment.

some background; below is what I do in section one, this assignment is section two actually

One of the companies that seek to expand globally is Rintoul Civil Construction Company. For 25 years, Rintoul Civil Construction Company has been able to maintain competitive advantage and a strong reputation in New Zealand by providing quality construction works. As an employee of the company, I would suggest that the firm expands to the United Arab Emirates (UAE). Rintoul Civil Construction Company will provide extensive construction, transport, and infrastructure facilities to all seven states of the United Arab Emirates.