5 pages double spaced / Description: The purpose of this paper is to give you an opportunity to view a great speech and analyze the techniques used by the speaker. The assignment involves 4 stages:
- Read and review Stephen Lucas “Methods of Persuasion” on Canvas. You will use this chapter to analyze the speech so you read it and be familiar.
- Watch one of the TED Talks below. Take notes of the ethos, pathos, and logos in the speech.
- Write a draft and share it with two students in class for peer feedback (instructor will assign partners)
- Examine your feedback from your peers. Re-write and submit the final 5 page double-spaced n class.
What type of paper I am writing for Matt? For this class, I expect your paper to answer the following research question: What Aristotelian techniques does the speaker use in this highly successful speech? Use “Methods of Persuasion” to frame the discussion of the paper. Select one of the 5 speeches below to analyze.
The Aristotle Paper Guidelines
In a 5-page paper, use Aristotle’s theory of persuasion to analyze a successful speech. This paper should have an introduction paragraph, 3 parts of the body, and a conclusion paragraph.
- The Introduction: The introduction should have an engaging start, a thesis that states your perceived thesis of the speech. State clearly what you think the core message of the speech was that you are analyzing.
- The Body: Analyze the Group Experience using assigned Small Group Communication Theories:
- Ethos – Analyze the credibility of the speaker. Discuss the initial & derived credibility of the speaker.
- For Initial Credibility, add two different citations of independent research to the paper to tell me who this speaker is. What is the background of this person? Assume I know nothing about the speaker. Quote the speech to prove how the speaker enhanced their credibility.
- For derived credibility, discuss common ground and one additional means of building credibility
- Pathos – Analyze the Emotional Appeal(s). For emotional appeal, select one of the emotions listed in the reading and pull examples of emotional language from the speech to prove the speaker makes the listeners feel that emotion. Select one vivid example the speaker uses to build an emotional appeal and explain how the example builds a specific emotion in the audience.
- Logos – Analyze the Reasoning of the Speech. How are conclusions being drawn in this speech? Provide two different types reasoning in speech. Label the type of reasoning it is and connect each to an example from the speech.
- In each Body section, define the concept and then use concrete examples from the speech to discuss the Aristotelian concept. See example below.
- Supporting Materials. Include 2 citations in the initial credibility section.
- The Conclusion: Review the thesis, briefly review the body, end with a thought provoking reflection related to the engaging start of the paper.
- Basic spelling, grammar, and organization is required. Please see the tutoring center if you need additional help.
- Citations must be in APA or MLA format.
- Paper will be submitted on Canvas.
How will the paper be graded? The term paper will be graded on: 1. How well the paper applies “Methods of Persuasion” to the speech, 2. How well the paper applies the speech to “Methods of Persuasion”, 3. How well the paper demonstrates and understanding of Aristotelian persuasion.
- I want you to quote the “Methods of Persuasion” chapter when using a term. Example: Initial credibility means “the credibility the speaker has before she or he starts to speak” (p. 333). In this speech, Mala demonstrates character before her speech because she is receiving the Nobel Peace Prize for her work in fighting for girls’ education.
- I want you to quote the speech itself. Mala builds common ground when she says “Dear brothers and sisters”; she is trying to describe all of us as her family.
- I want you to use all the relevant parts of the chapter which is A LOT from the Chapters.
Mariana Atencio, “What Makes You Special?”
What makes you special? | Mariana Atencio | TEDxUniversityofNevada (Links to an external site.)
Angela Duckworth, “Grit: The power of passion and perseverance”
Grit: the power of passion and perseverance | Angela Lee Duckworth (Links to an external site.)
Bryan Stevenson, “We Need to Talk about Injustice”
We need to talk about an injustice | Bryan Stevenson (Links to an external site.)
Jim Valvano, “1993 ESPY Acceptance Speech”
Jim's 1993 ESPY Speech (Links to an external site.)
Amal Kassir, The Muslim on the Airplane
The Muslim on the airplane | Amal Kassir | TEDxMileHighWomen (Links to an external site.)
Justin Baldoni, Why I’m done trying to be “man enough”
Why I'm done trying to be "man enough" | Justin Baldoni