Posted: November 26th, 2022
Analyze and interpret perceptual elements of visual media communication to identify effective visual messages.
You have been hired by a large law enforcement agency to analyze the images used on advertising billboards in both urban and suburban regions. The billboards visually display a new campaign message to improve neighborhood safety.
During your analysis, you find that the images used on billboards in the urban areas are exactly the same as the images used in the suburban areas. Both images show parents happily talking with law enforcement officers while children run over green lawns having a fun balloon fight. You decide that these images are not sending proper perceptual messages. You decide to create Talking Points for the law enforcement agency to share with the administration
In addition to your talking points, you realize you will also need to find two new images that are quite different from one another. One image will be used on the urban billboard, and the other image will be used on the suburban billboard. In your presentation, you will compare and contrast how each image utilizes the following:
As you outline your ideas for talking points and images, you decide to document your analysis while analyzing the two visuals for added clarity.
Grading is based on
1. Thoroughly compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual examples.
2. Thoroughly analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples.
3. Thoroughly analyzes the emotional engagement of urban and suburban viewers using specific visual examples.
4. Thoroughly analyzes the semiotic codes in both urban and suburban images using specific visual examples.
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