Posted: November 26th, 2022
Marketing plan: product identification and swot analysis | BUS 330 Principles of Marketing | Ashford University
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
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Using the SUBARU company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
Instructions
Create a Word document of three to four pages formatted to APA Style and includes at least two scholarly, peer-reviewed, or other credible resource (Links to an external site.)
In your paper,
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- Describe the selected company and brand and a brief history.
- List the core products and services they offer.
- Identify the key current competitors.
- Complete a SWOT analysis (Links to an external site.).
- Propose the product or service line you want to develop a marketing plan for.
- Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
- Describe your core product, extended product, and the product concept.
- Explain how you plan to achieve competitive differentiation through creating customer value in four areas:
- Branding
- Packaging
- Support
- Quality
- Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
- Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
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