Social media affect the early adoption of eco-farming in the 1980’s

This week we are going to see how eco-farming in Germany was adopted. We can see that this has many elements of public policy and gives us more knowledge on how new innovations are adopted and what some of the barriers are. Consideration is given to Rogers, Diffusion of Innovations. 

Question: How would social media affect the early adoption of eco-farming in the 1980’s if it was available in that time period? What are the different ways that it could be applied? Who would be the stakeholders?

Please make sure write minimum of 300 words