Share a recent example from business news about an external

The external environment of an organization comprises of all the entities that exist outside its boundary but have significant influence on its growth and survival.  An organization has little or no control over its environment but needs to constantly monitor and adapt to these external changes. 

Share a recent example from business news about an external organizational challenge, how the company addressed it (internal factors), and what you would do differently.

req: 300 words minimum