Posted: November 21st, 2022
Marketing 400 level case study
Length: STRICTLY 4 pages on word document + analytics on seperate WORKING excel spreadsheet
PLEASE FOLLOW THESE INSTRUCTIONS CAREFULLY:
- The case study is attached as “Hi-value supermarket case”
- Please follow format attached as “IFAAR format”
- Please follow the guidelines attached under “hints” STRICTLY please
- MAKE EXHIBIT FOR ANALYTICS REFFERAL PLEASE
- Treat all stores in the case as 1 store
- Keep in mind that James Ellis’s comment on pricing
- Also use attachment “chapter 8” as additional help
- Please relate case solution to the analytics, basically use numbers to back up your alternatives etc
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