Posted: October 2nd, 2021

Apply: strategic plan research | Marketing homework help

Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text.

Identify in 350-words what the plan does well, in addition to areas for improvement.

Discuss whether the plan:

  • Clearly states where the organization is going and how it will get there
  • Evaluates the organization’s external and internal environments
  • Includes a people plan and addresses achievement of a diverse workforce
  • Includes corporate social responsibility and environmental sustainability

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