Posted: September 4th, 2021

Target marketing in due to the pandemic

 

  1. Research a company and provide a YouTube Video that depicts the company’s shift in target marketing in due to the pandemic. 

Walgreens adapted their Ask a Pharmacist series into short, informative videos that answer customers’ common questions related to COVID-19 – https://www.youtube.com/channel/UCz_tzS7duKxWRK8ii98bZDA

2. How did the company employ e-commerce and the use of social media before and in response to the pandemic

3. Was it successful in responding to the impact initially experienced by the pandemic?

4.Will the company continue to use this strategy post pandemic?

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