Posted: July 22nd, 2021

Unit v essay msl 5200 | MSL 5200 – Crisis Communication Management | Columbia Southern University



Simulated News Conference       Imagine yourself in the role of city manager, CEO, or spokesperson  during a crisis situation. Write a simulated news conference essay that  includes the following components:      

  • an introduction and description of your crisis, including the  stage of the crisis at which the press conference is taking place; 
  • a description of what type of relationship you would want to  have with certain types of media at this point and what you could do to  establish that relationship; 
  • a summary of how you will conduct a press conference, including  what types of media will attend, who will manage the start and finish  of the conference, and who will be the designated spokesperson; and 
  • three trick questions that the reporters may ask in this  particular situation; provide your planned answers to these trick  questions. 

    Research sources to support your ideas. Your essay should be a  minimum of three-pages in APA format. You must include a minimum of two  sources, at least one source from the CSU Online Library.     

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