Posted: June 12th, 2021

Cluster analysis | Marketing homework help

 Question 1: Please conduct a cluster analysis for the 43 cereals. Which clustering method do you choose for this case, 2-cluster, 3-cluster, 4-cluster, or 5-cluster method? Please explain.  

 Question 2: What is the size for each cluster?  

 Question 3: Please create a profile for each cluster.  

Attached is the Cluster Analysis. I am needing the above questions answered based off of the cluster analysis provided.

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