Refer to this week’s case on the NBA and Akamai OS Streaming as well as the NBA’s website and other independent research. In a 2-3 page essay, use Porter’s generic strategies model to analyze the NBA’s overall strategy or strategies. Why is it important that individual franchise owners can build, manage and distribute their own content on the NBA platform?
Your essay should be 2-3 pages in length and fully explore all of the following items described above. Include at least 2 outside citations (not including your text) and use proper APA formatting.
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