Posted: June 4th, 2021

Social marketing plan for positive coping behaviour | Bachelor Of Business

 Social Marketing Plan based on wisdom literature review for increasing practical wisdom and behaviour change in POSITIVE COPING BEHAVIOUR,


To summarise the 5 journal articles provided on LMS. Then choose one COVID ‘practical wisdom’ example. E.g. the prime minister said in the press conference that all Australian’s need to download the COVID app.

So add in 3 COVID examples as I have (I’ve just done one for you).

So you just need to find 2 more examples.

Then the problem that you can try to solve is getting Australian’s to download the COVID app if you want. Then write the plan from this (all the other steps). Go to page 331 as well of your textbook as that chapter tells you how to write a social marketing plan.

I have attached the materials along with the textbook

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