Posted: June 4th, 2021

Final marketing plan | Marketing homework help

Using the company selected in Week 1, devise a comprehensive marketing plan based off of the Marketing Plan Outline below. Sections II, III, and IV were completed as weekly assignment, so these do not need to be completely rewritten. However, you will be required to apply any feedback received to further develop and improve these sections.  

The final 10-12 page plan will be due on the final day of class.

Marketing Plan Outline

  • Title Page
  • Table of Contents
  • Section I: Executive Summary
  • Section II: Situation Analysis
    • Background on Organization
    • Market Needs
    • The Market
      • Market Demographics
      • Market Trends
      • Market Growth
      • Macroenvironment
    • The Company
      • Mission
      • Product/Service Offering
      • Positioning
      • SWOTT Summary:
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
        • Trends
      • Historical Results
    • Competition
      • Direct Competition
      • Indirect Competition
  • Section III: Marketing Strategy
    • Value Proposition
    • Critical Issues
    • Financial Objectives
    • Marketing Objectives
    • Target Market Strategy
    • Messaging
    • Branding
  • Section IV: Marketing Mix
    • Product
    • Pricing
    • Promotion
      • Advertising
      • Promotion
      • Direct Marketing
      • Public Relations
      • Social Media
    • Place
    • Service
    • International Markets
    • Implementation Schedule
  • Section V: Financials
    • Sales Revenue
    • Product Sales Revenue
    • Channel Sales Revenue
    • Profitability
    • Return on investment
    • Break-Even
  • Section VI: Controls
    • Implementation
    • Keys to Success
    • Market Research
    • Contingency Planning
  • Section VII: References
  • Section VIII: Appendices (if needed)
  • Section IX: Tables (if needed)
  • Section X: Figures (if needed)

The Final Marketing Plan

  • Must be ten to twelve double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least three scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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