Posted: May 29th, 2021
Part 1: Select agency teams
Each team will work as an independent promotion agency developing a new promotion campaign for an existing fashion brand. Each team should decide on an agency name.
Part 2: Select product and brands
Lucky Brand Denim
Part 3: Understanding your brand
The first step in developing a fashion brand promotion campaign is to understand the brand and its current promotion strategies. Conduct research and prepare a report describing your brand’s promotion activities for:
· Direct marketing
· Sales promotion
· Public relations
· Personal selling
· Fashion shows
· Special events
· Visual merchandising
· Include your agency name (team name) and names of individual team members at the top of the report
· 2-5 pages double spaced, Times New Roman or Arial, 12 point font, 1” margins
· Include headings and page numbers
· Reference list (APA format)
I will do special events and visual merchindising.
The brand name is Lucky Brand Denim
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