Posted: May 29th, 2021
Assignment 3: Part C: Your Marketing Plan
Due Week 9 and worth 280 points
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Create the third part of your marketing plan:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
2. Evaluate marketing strategies used to create/communicate customer value.
d. Analyze integrated marketing communications and its relationship to advertising strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here. (Rubric attached)
PLEASE FOLLOW THE GRADING RUBRIC AS THE PROFESSOR GRADES HEAVY ON FOLLOWING THE RUBRIC. ALSO RESPOND TO THE FEEDBACK AS THE ASSIGNMENT ASKS. DO NOT LEAVE THAT PART OUT. PLEASE USE THE MKT500 PART C TEMPLATE ATTACHED AND DO NOT ALTER IT.
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