Posted: May 17th, 2021

Unit v assignment | BBA 2026 – Organizational Communications | Columbia Southern University

  

For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or local to your area.

In this assignment, you will need to include the following components:

§ Provide information about the social media platform.

§ Provide information about the organization and its campaign.

§ Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?)

You will need to reference at least two academic sources. Web pages provided by a company or organization (e.g., an “About Us” page) will be accepted for this assignment as a valid, academic source.

Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

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