Posted: May 1st, 2021
Ashford 3: – Week 2 – Assignment
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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