The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must
The An Integrated Marketing Strategy Final Paper
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.
Breaking (some of) the rules during a crisis. (2006). PR News, 62(34), 1. Retrieved from the ProQuest database
How to…pitch a blog. (2006). PR News, 62(34), 1. Retrieved from the ProQuest database.
Ovaitt, F. & Jeffries-Fox, B. (2006). Tip sheet: In an eventful time, what’s the sponsor’s ROI? PR News, 62(36), 1. Retrieved from the ProQuest database.
Rampton, J. (2016, October 2). 5 key components to a successful content marketing campaign. Retrieved https://www.forbes.com/sites/johnrampton/2016/10/02/5-key-components-to-a-successful-content-marketing-campaign/
Pearson (2014). Online resources for CLOW . Retrieved from http://www.pearsonhighered.com/clow/
American Marketing Association. (https://www.ama.org/Pages/default.aspx)
BBDO Worldwide. (http://www.BBDO.com)
Council of Public Relations Firms. (http://www.prfirms.org)
DDB Worldwide. (http://www.ddb.com)
Direct Marketing Association. (http://www.thedma.org)
Grey Group. (http://www.grey.com)
Leo Burnett Company, Inc. (http://www.leoburnett.com)
Outdoor Advertising Association of America. (http://www.oaaa.org)
Public Relations Society of America. (http://www.prsa.org)
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