Prepare a 3-4 page paper, not including title page and references, on eco-marketing as a motivation and its impact on consumer behavior. Your paper should include an overview of Case 3-1, “Patagonia’s Eco-Fashion Push” in your text. Answer all questions regarding the case, and format into a 3-4 page analysis. Make sure the paper is in paragraph format. Also include an intro and summary. Apart from this case, your paper should reference two to three additional sources, (peer reviewed journals, the Wall Street Journal, etc.).
case 3-1 can be found on the link below it is on page 444-446 of the text book
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